Head of Marketing Southern Africa

Head of Marketing Southern Africa – Lusaka, Zambia

Greenlight Planet Zambia is seeking a dynamic and experienced professional for the position of Head of Marketing Southern Africa. This role offers an exciting opportunity for candidates exploring head of marketing jobs in Lusaka to lead strategic marketing initiatives across Southern Africa, including Zambia, Mozambique, South Africa, and emerging markets. As a key leader, you will drive impactful marketing strategies that align with business objectives and promote sustainable energy solutions.

Your Role as Head of Marketing Southern Africa

Reporting directly to the VP of Marketing, you will spearhead the design and execution of regional marketing strategies that enhance brand positioning, drive customer engagement, and support commercial growth. Your responsibilities will include:

• Strategic Marketing Leadership: Collaborate to develop and implement a cohesive marketing strategy that aligns with sales goals and delivers measurable business impact across multiple countries.
• Brand Positioning and Messaging: Strengthen Greenlight Planet’s reputation as a premium provider of clean energy and solar technology through compelling campaigns that blend product value with stories of empowerment and sustainability.
• Go-to-Market and Channel Enablement: Lead market entry strategies and new product launches, supporting sales teams with localized marketing materials and consumer education to boost last-mile distribution.
• Digital and Performance Marketing: Drive the digital transformation of marketing efforts by leveraging CRM, data insights, and performance marketing to optimize customer engagement and conversion rates.
• Team Development and Management: Mentor and manage regional marketing teams and agency partners to foster a culture of innovation, collaboration, and high performance.

Qualifications and Experience

We are looking for a seasoned marketing leader with a proven track record in managing diverse teams and executing integrated campaigns. Ideal candidates will possess:

• A Bachelor’s degree in Marketing, Business, Communications, or a related discipline; an MBA is preferred.
• At least 10 years of progressive marketing experience, including 5+ years in leadership roles.
• Experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is advantageous.
• Strong understanding of emerging-market consumer behavior and last-mile distribution channels.
• Expertise in managing integrated marketing campaigns across digital, ATL/BTL, and community platforms.
• Proficiency in budget management and data-driven performance analysis.
• Demonstrated ability to lead multicultural teams and collaborate with agencies across multiple countries.

Personal Attributes

• Passionate about energy access and sustainability with a purpose-driven mindset.
• Strategic thinker with strong commercial acumen and disciplined execution.
• Exceptional communication and storytelling skills.
• Creative, data-oriented, and effective in cross-functional, multicultural environments.
• Resilient and adaptable in fast-paced, high-growth settings.

What Greenlight Planet Zambia Offers

• Opportunities for professional growth within a rapidly expanding, high-impact industry.
• A collaborative and inclusive culture driven by innovation and social impact.
• A multicultural work environment providing exposure to diverse geographies and perspectives.
• Access to tailored leadership development programs through the Sun Center for Leadership.

How to Apply for Head of Marketing Jobs in Lusaka

If you are ready to contribute to sustainable energy access and lead marketing efforts across Southern Africa, please submit your application via the following link:

Apply Here