Digital Marketing Specialist/ Manager

Digital Marketing Specialist Jobs in Lusaka – Join Msport Tech Limited

Msport Tech Limited is seeking a highly skilled Digital Marketing Specialist or Manager to lead and optimize our digital advertising efforts in Lusaka, Zambia. This role is ideal for a marketing professional with 3 to 5 years of proven experience who is passionate about driving user acquisition and brand growth through innovative digital strategies. If you are looking for digital marketing specialist jobs in Lusaka that offer the opportunity to work full-time with a competitive monthly salary, this position offers a rewarding career path.

Role Overview – Digital Marketing Specialist Jobs in Lusaka

The successful candidate will manage and optimize digital advertising accounts across multiple platforms, focusing on performance marketing, social media advertising, and strategic partnerships. You will play a crucial role in enhancing brand visibility, increasing organic traffic, and improving campaign ROI through data-driven decision-making and collaboration with key opinion leaders (KOLs), media partners, and vendors.

Key Responsibilities

• Develop and maintain strategic partnerships with media, KOLs, promotion vendors, payment vendors, and local business partners to accelerate user growth.
• Gather and analyze competitive intelligence to provide actionable recommendations for product improvements and innovation.
• Manage Google, Facebook, and DSP advertising accounts; create, launch, and optimize campaigns by testing multiple variations to maximize performance.
• Continuously monitor campaign results, identify trends, and report insights to improve outcomes and ROI.
• Plan and execute experiments and conversion tests to refine advertising strategies.
• Collaborate with content specialists to implement SEO strategies that improve website rankings and sustain organic growth.
• Use analytics tools such as Google Analytics, Semrush, SimilarWeb, and Meta Ads Manager to track performance and optimize campaigns.

Qualifications and Experience

• Minimum of 3 years of experience developing and executing successful SEO and SEM strategies.
• At least 1 year of hands-on experience managing Facebook advertising campaigns.
• Bachelor’s degree from an accredited institution; additional marketing certifications are advantageous.
• Proven track record of driving significant and sustained website traffic growth.
• Strong proficiency with website analytics and digital marketing tools.
• Certified by the Zambia Qualifications Authority (ZAQA).
• Active membership with relevant professional bodies such as the Zambia Institute of Marketing (ZIM) or Zambia Institute of Public Relations and Communication (ZIPRC).

Employment Details and Benefits

How to Apply for Digital Marketing Specialist Jobs in Lusaka

Interested candidates are invited to submit their application by sending a cover letter, detailed CV, and copies of qualifications consolidated into a single PDF document. Please email your application to joseph.phiri@msport.com and copy hr-zambia@msport.com.

Msport Tech Limited is committed to building a diverse workforce and encourages qualified candidates to apply.