Digital Marketing Officer

Digital Marketing Officer Jobs in Zambia at Unicaf

Unicaf, a prominent online higher education platform operating across 12 countries, is seeking a dedicated Digital Marketing Officer to join its team in Zambia. This full-time position offers an exciting opportunity to lead digital marketing initiatives that enhance the company’s online presence, engage local audiences, and support strategic growth. If you are passionate about digital marketing and eager to contribute to a dynamic educational platform, this role could be the perfect fit.

Position Overview: Digital Marketing Officer Jobs in Zambia

As a Digital Marketing Officer at Unicaf, you will play a vital role in managing and expanding the brand’s visibility through targeted online campaigns and content creation. You will collaborate closely with the marketing team to develop strategies that resonate with the Zambian market, leveraging social media, paid advertising, and influencer partnerships. This role promises continuous learning and involvement in innovative projects within the digital marketing landscape.

Key Responsibilities

• Develop, implement, and oversee a comprehensive social media strategy that strengthens brand engagement with the Zambian audience.
• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Create and maintain a localized social media content calendar for Facebook and Instagram, ensuring daily, culturally relevant posts.
• Analyze social media performance metrics and prepare detailed reports to inform ongoing strategy adjustments.
• Collaborate with the marketing team to align social media efforts with broader promotional campaigns and brand messaging.
• Stay updated on industry trends and emerging social media platforms to keep marketing strategies innovative and effective.
• Conduct competitive analysis to identify opportunities for improvement and differentiation in the digital space.
• Identify and engage local influencers and relevant websites for partnerships that amplify Unicaf’s reach.

Candidate Requirements

• At least one year of proven experience as a Digital Marketing Officer or in a similar digital marketing role.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in Marketing, Communications, or a related discipline is preferred.
• Proficiency in digital media advertising and analytics tools.
• Strong ability to independently manage multiple projects and meet deadlines with meticulous attention to detail.
• Exceptional organizational and time-management skills.

Job Details

How to Apply

Interested candidates are invited to submit their applications via email to digitalmarketing@unicaf.org. Please include your updated CV and a cover letter outlining your suitability for the role.