Digital Marketing – Growth Strategist

Digital Marketing Growth Strategist Jobs in Lusaka – Join AutoGuard Engineering

AutoGuard Engineering, a leading automotive engineering company based in Lusaka, Zambia, is seeking a commercially minded Digital Marketing Growth Strategist to join our expanding team. This role is ideal for candidates looking to leverage their expertise in digital marketing growth strategist jobs in Lusaka to build scalable marketing systems that drive measurable business success.

About AutoGuard Engineering

AutoGuard Engineering is renowned for providing professional automotive services including mechanical repairs, panel beating and spray painting, vehicle accessories, truck body fabrication, and fleet solutions. As we continue to grow, we require a strategic marketer who understands that effective marketing is a driver of business growth, not just creative campaigns.

Role Overview: Digital Marketing Growth Strategist

Reporting directly to the Chief Operations Officer (COO), the Digital Marketing Growth Strategist will design, coordinate, and optimize marketing and customer acquisition systems across digital and traditional channels. You will collaborate closely with the CEO, COO, sales, technical teams, content creators, and PR & communications to ensure marketing initiatives align with business goals, generate qualified leads, enhance brand presence, and contribute to revenue growth.

This position emphasizes building and refining marketing systems rather than executing every marketing task personally, ensuring every campaign delivers measurable value.

Key Responsibilities

• Develop and continually refine AutoGuard’s marketing strategy to support business objectives.
• Design lead generation systems that consistently deliver qualified enquiries.
• Plan and manage digital advertising campaigns across platforms such as Meta Ads, Google Ads, and LinkedIn Ads.
• Enhance customer acquisition and conversion processes for optimal results.
• Create quarterly marketing plans and maintain the marketing calendar.
• Coordinate marketing activities internally and with external suppliers.
• Support the sales team with presentations, brochures, proposals, case studies, and customer success stories.
• Track marketing performance and prepare data-driven reports focusing on leads, conversion rates, cost per lead, and ROI.
• Identify opportunities to improve marketing productivity through AI and automation tools.
• Guide and mentor the Content Creator, promoting continuous improvement within the marketing function.

Candidate Profile for Digital Marketing Growth Strategist Jobs in Lusaka

We seek a candidate who thinks strategically and commercially, with a strong ability to connect marketing efforts to tangible business outcomes. The ideal candidate will have:

• Proven experience in developing and executing marketing strategies.
• Deep understanding of B2B marketing dynamics.
• Strong project management, organizational, and communication skills.
• Analytical ability to interpret marketing data and make informed decisions.
• Experience managing multiple marketing initiatives simultaneously.
• High initiative, accountability, and confidence in using AI tools to enhance productivity.

Preferred industry experience: Engineering, manufacturing, industrial products, construction, technical B2B, or professional services.

Success Metrics Within the First 90 Days

• Complete a comprehensive marketing audit.
• Develop a 12-month marketing strategy aligned with company goals.
• Establish a company-wide marketing calendar.
• Implement campaign reporting and performance dashboards.
• Enhance collaboration between marketing and sales teams.
• Present actionable growth recommendations to leadership.

Qualifications and Skills

Education: A Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Digital Marketing, Engineering, IT, or related fields is required. Postgraduate qualifications or professional certifications in Marketing, Digital Marketing, or Business Strategy are advantageous.

Technical expertise should include:

• Marketing strategy development and execution
• Digital advertising platforms (Meta Ads, Google Ads, LinkedIn Ads)
• Lead generation and customer acquisition techniques
• Marketing analytics and performance reporting
• CRM and lead management systems
• Content marketing, SEO, SEM, email marketing, and automation
• Social media marketing and campaign coordination
• Use of AI tools for marketing productivity
• Proficiency in Microsoft Office and Google Workspace

Professional skills include: strategic thinking, commercial awareness, analytical problem-solving, excellent communication, stakeholder management, project planning, leadership, budget management, data-driven decision-making, and strong time management.

Why Join AutoGuard Engineering?

This role offers a unique opportunity to shape the future of marketing at one of Zambia’s fastest growing engineering companies. You will have the freedom to introduce innovative ideas, leverage AI and automation, and make a significant impact on business growth. If you thrive on strategy, data, sales, and system-building, AutoGuard is the place to advance your career.

How to Apply

Please submit your CV along with a cover letter explaining why you are the ideal candidate for this position to tamajobs2025@gmail.com. Use the email subject line: Autoguard Strategist.

Your application should include:

• Your salary expectation or range.
• Your response to the question: How do you connect digital marketing to business growth?

Application deadline: 10th August 2026.

Only shortlisted candidates will be contacted.

Job Details